what are the 5 Steps to grow my Linkedin business page

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Nowadays, social media marketing has become an important part of Digital marketing strategy, and each company or entrepreneur for expanding the online presence participates in this medium. Among all social media platforms, LinkedIn has a different structure.

 While all the social media platforms are established for casual communication, LinkedIn was designed and programmed specifically for business purposes and connecting the employers to the employees and vise versa.

 Linkedin so far has more than 600 million subscribers and despite its nature, it has been the most successful platform for business.

Here in this blog, we intend to introduce the steps that need to take for growing your Linkedin business page.

1. Define your target customers

Undoubtedly, identifying the target customers are the first and foremost step for each business to succeed. You as a digital marketer have to know your audiences and comprehend their lifestyle or the ways they do business. More importantly, You as a digital marketer has to know what kind of articles or posts your audiences are looking to find, and where and when they want to have that. 

2. customize your business page

Your Linkedin business page similar to your website has to be customized in a way that you expect that your customers see it. The Bio, the photo cover page, your logo, the time that you post, and the things that you post on them is more than important, they are crucial.

Note: for having a fast growth, it's ok to look at the other business pages that have similar business nature of yours, and copy cat, but pay attention to not duplicate exactly the same as them.

3. you and your  contents

Having regular content posted on your page is one of the things that divide you from other failed business pages. If you take this obligation seriously and try to be on schedule, after a couple of months you will have an active business page, with the green arrows that encourage you to continue and work harder. 

Never post a similar post, rather try to have a range of posts about different things, all in one orientation, your business nature. What I mean with a range of posts? actually, you should use a diversity of formats, from blogs to pictures, videos, and podcasts. Try to have your photos for different purposes, from simple posts to demographics and slides.

Linkedin has a special format which is you can convert a series of posts in a slide to PDf file and uploading it. Even you can use Slideshare which is a subsidiary facility of Linkedin.


4. use a timetable for your posts


After a while, you will understand that when and how your audiences have the most engagement and presence on your page. This will help you to prepare a timetable for your posts uploading time.

This is an important aspect for your page because your audience will expect to have a news post at a certain time, an educational post at a different time, and an advertising post in a time that they waiting to see. 


5. Track your analytics regularly

Your business page, on the upper side of it, has a slider named "Analytics". On this page, you can track your page progress, check the followers' nationality or region, your page progress statistics, and many other variables that are useful for your page. 

The Analytic slider has three buttons, Visitor, Update, and followers. The visitor button illustrates the data regarding the daily visitors of your Linkedin page.
 You can check how many organic, or paid visitors you have. Apart from the CTR, page view, and unique visitors, there is a variable at the bottom of your page that indicates to you the fields that each visitor of your page is involved in. This will help you to know which sort of posts are more attractive for your visitors.



The update button goes to a different page that illustrates the reactions, chart of impression, and the table of posts that are in the queue depends on their impression, likes, shares, engagements, and other variables. 

the Follower button is the last one and in open in a different page.  In this page, you will see all the followers accounts, a daily chart of the number of followers that your page received per day, Your followers' region, ( the country that those followers are interacting with your page) and one of the new features that added in this page is the similar companies that have the Linkedin presence.

You can track their variables and compare them with your page, and find out that where is your page-level now. This feature does not come at the beginning, but after a while upon your activities adds up, you would have this one as well.




What are the best content topics for Linkedin?


Linkedin rarely pays attention to advertising posts or entertainments. On the other hand, posts with the new idea, educational, or those that introduce a solution to common issues will take the most impressive and Linkedin IA will show that to more audiences and members. 

  • Some examples of these kinds of topics are:
  • Industry new ideas
  • How to perform something
  • The best way to do something
  • A new way to increase the sale
  • better ways to communicate profoundly
  • product leadership thoughts
  • Start-up news
  • business news
  • new challenges in the world of business, finance, and marketing
  • Technology
  • efficiency in a certain field
  • Success stories
  • and more

Note: It is advised to repurpose your blog in demographic, picture, poster, or video. Video has a great impression on audiences on Linkedin.


Some suggestion what posts to use on Linkedin

1. try to have numbers on your topics, like "5 ways to become successful in your career" or "ten tricks to make a killer resume and win your interview". These numbers will increase the number of clicks on your post

2. try to avoid posting contents that do not belong to you.  If you post something that you wrote, or you draw or design, Linkedin will show it to a large number of accounts. 

3. Pay attention the first few minutes after your post is published. During this time, if you get a good number of interactions and likes, then your post will hit Linkedin!!. this is similar to other social media algorithms, and one of the tricks that you can use is to ask your friends and acquaintances to do the like and write the comments so then you would have a winner post.

In the end, thank you for reading this blog, and if you want to follow us, please click on the following section













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