What are three stages in Inbound Marketing and how to achieve those?

In General, digital marketing is already taking place in the traditional way of marketing. Each day a new marketing method is introduced to the market or software is launched that makes everything easy.
In terms of Inbound Marketing, the process that you make a stranger to your promoter is goes through three stages, Attract, Engage, Delight. As the giant of Inbound marketing, HubSpot interprets that. For performing these three stages in the correct way, you need to, first of all, be aware of your company's buyer persona.

What is ''Buyer Persona"?

The phrase "buyer persona" refers to all features and personalities that your potential customers might have. You can have your company's buyer persona via various applications, or simply by having surveys online or via Telephone.

Once you have that, you as a digital marketer should know the buyer journey.

What is "buyer's Journey"?

The phrase "buyer journey" refers to the all steps that a total stranger passes to become your promoter. It means you pave the way for your customer to become your loyal customer and start promoting your business.

What is The Inbound three-stage Methodology?

Inbound Marketing contains three stages: ATTRACT, ENGAGE, DELIGHT.  What you need to do? how to perform well among these three stages, and why complying these stages are so important are things that we explain to you in details here.

What is the ATTRACT stage?

The Attract stage is the first stage of your tasks as a Digital marketer. In this stage, you should prepare the valuable content, in different formats and on different platforms, to draw the attention of potential customers in order to bring them into your complex. In fact, this stage is equivalent to the first stage of your buyer journey, The Awareness stage.

The buyer in this stage is seeking for information. He or she is learning to identify his problem and your content should be adequately valuable that the buyer spends time on to learn from it.

There are Some tactics that you may have in order to win your first stage and attract your customer.

For example, through Social media activities, relevant contents paid ads, update SEO, and posting regularly up to date information such as E-books, guides, informatics, and etc.

Once your potential customer attracted to your content, you need to pay attention to the second stage which is the Engage.

What is the Engage stage?

The engage stage is the position that you should keep your audiences in your content and involved in your company products. This stage is equivalent to the second stage of Buyer Journey's "consideration". In this stage, with assisting the tools such as call-to-action, or Chatbots to answer your customer questions. In addition, via sending multiple emails to their address, keeping them engages and in some way depending on your content and services.

A potential customer in the second stage of buyer journey is mainly comparing the possible solutions. Basically, the problem and the solution are revealed for the customer, and it's just comparing and evaluating.

As it is vivid, each company that delivers more engaging content uses smart CTAs and keeps the potential customers on track, will be able to convert the customer to the leads, and leads to closed sales.

For converting the customer from leads to the sale, you need to consider that the customer is in a fragile occasion. Actually, some marketers know it at "fish in hands".
Let me be honest, the most difficult stage is this one, because there are numerous advertising posts, competitive prices, valuable contents, and expensive ads to snatch your potential buyer.

What you need to do?

In this stage, you need to be connected 24/7 with the customer, answer the questions through email, chatbot, or comment as soon as possible, if not immediately, and pay attention to keep the arena hot.
In this stage, the customer is looking for an excuse to not buy and reject everything. therefore, your regular postings should be in place, the comparison posts, and contents which explains your product advantages to others are highly effective.

Once the customer transferred the money, he or she reached the end of the journey, but your Inbound Marketing is in the last stage, which is  "DELIGHT" stage.

What is the DELIGHT stage?

The delight stage is the last place in your marketing methodology. In this stage, your product should deliver in top-notch quality, and take the best satisfaction out of your customer.
Your customer will be happy if receives appreciation due to the purchase, will entrust you more if the after-sale services are on-time, information, and problem-solving.

How to make your customer a loyal one and your promoter?

This is totally related to your post-purchase services. After the customer purchase is done, your connection should not be cut off. keep sending new product information, your latest blogs, ask to give a number from 0 to 10 to your product quality, or a survey, and even have their special day like their birthday in your database, to later send them the happy birthday email or message. These small things might not be tangible, and not valuable, but it remains in your customer mind forever.

If you keep your customer in your circle, after a while, they will turn unconsciously or consciously to your promoter. Why it happens? we have a popular phrase in marketing called "word of mouth". It means your happy customers talk about you everywhere, at parties or in a meeting, and you will be their first suggestion to introduce to others.

There are some customers who love to do business through you. They might come to you as a promoter, or referral, to be precise. You need to pay attention to have them informed about your strategy, your products, and your policy. This will be the best way of having a promoter because they already include a positive testimony.