What SERPs means in Digital Marketing?

In a General tone, Search engine Result Pages, or SERPs. is a result page that comes ahead of a search query after you as a user intent to search something. Your search would include searching for a location, such as a park or a restaurant, a certain person, the recipe of traditional cuisine, or anything that pops in your mind.

After a while of regularly searching, you will find out that various results come up. Actually, google search engine algorithm, is massively complicated and it uses more than 200 factors to illustrate something as a result of a user in SERPs.

How SERPs is related to SEO?
It can be said that being appeared in the search result, means you are visible on the Internet, and without correct and smart SEO on your website, this will be impossible. Google search engine by analyzing various features on a particular website, determines whether your website deserves to be in SERPs or no. Some of these features are:

• Your website loading rate
• inbound links
• Outbound links
• keywords
• social media presence
• correct use of tags
• your pages URL
• your pages Meta description
• and more...

As a digital marketer, it is part of your tasks to keep your website SEO always sharp and updated. 

In fact, regularly improving your website specifications, restructuring its blogs, editing the contents, adding new topics, using multimedia, and anchors aid your websites to be more visible on SERPs. 

But these are not the only things that you should check and update!

Here we name the various types of results that appear in a search result and then we explain..

What are the various types of results that appear in SERPs?

1. Featured snippet

This result recently added to google search results, which is brief information related to the search that you had. For example, when you search that, "what is the name of The first president of the United States?" The result is something like the picture below:

As you can see, Google instead of showing you the related websites or links that include this piece of information, comes with a window, with a direct answer to your question. This is one of the reasons that concerned Digital marketers as it makes the other results unnecessary to click. According to the latest research, currently, the rate of unclicked searches increased notably. 

Why Featured Snippet is either a threat and an opportunity for your website ranking?

It's easy to answer that, despite this result has decreased the clicks on other links accordingly, but if you can make your website to have appeared in such results, then you would have a super SEO performance. 

You might ask how it can be done? 

It's not easy, nor difficult. Just have to have a freaking habit of searching and the most asked questions on Google. Then categorize them, and prepare a topic, answer some of them precisely, with extra multimedia or infographics, or outbound links if necessary, and you will see that Google will choose your answer to a question on its Featured snippet. 

Note: Always, I mean always use common words like why, where, how, when, which,  in your blog if you want to appear on search engine result page.

Although, there are plenty of other methods, but you will learn it if you are persistent.

What types of answers appear on SERPs?

• FQA; frequently asked questions
• Bullet lists
• numbered lists
• tables
• videos

FAQ 

Knowledge Graph

It s actually a similar result of a particular search that related occasionally to a location, to a movie or individuals involved in an event. 

Google sometimes, shows something like the picture below:

Knowledge graph

How can I use it on my website? 

It totally depends on your brand and website creditability, and it's content authenticity. But for example, in one of your contents about marketing, if you add a topic about movies about the marketing field, like The wolf of wall street, you can use the actors' name, personal social media account, and other irrelevant backlinks in your blog, so then it might have a chance to have appeared.

For better results in such searches, try to use other languages if applicable.

What are the Paid results and organic results? What are their differences?

Once you click on the Enter button, the search result page appears and you see links and websites there. Major links and websites include their parts: TITLE TAG, PAGE URL, and meta description

three main part of a search result

As you are seeing the above page, these are the three main parts of a particular result. Sometimes, google algorithm desires that the date that a blog published matters, so it adds date on it.

The sample above is a normal one of an organic search result. The Hubspot, which a complex company that delivers various types of marketing services, Softwares, and online courses, earned this by following the SEO principles, and content marketing tips and tricks. 

But what is a paid result? 

anyone who has a website could organize one of the blog posts, a landing page, or any online and searchable asset to be in Google ads service. Through Google ads service, you will pay per click (PPC) on your paid results. 

According to Google, around 51% of the results are included by ads results. Usually, three links above the page(usually under the feature snippet or "position 0") are ads results.

It is related to the keywords that you ask for include in google ads which exist in your particular page or blog. The popularity of the keyword plays a key role in its PPC. 

For example, the cost of each click on your link for the keyword of Restaurant is 3 Dollar, for a less popular keyword like welding would be 40 cents.  Therefore, the word that you ask for advertising it matters the most. 

Here is a sample of paid results:

ads result

Is it a good thing to pay for google ads?

Absolutely!! this is one of the best practices that any digital marketer who willing to promote something must consider. 

Despite the fact that users prefer to not click on the result of an ad, but on the other hand, if you search a result with an ad marked on its left side of the name stage, you should consider it as a page that includes lots of useful information and most probably have a solution for your request.

Local packs

Local packs are the information and addresses of certain businesses that are related to your local search. For example, if you search that " coffee shop near me" you probably encounter with such page result:

local packs

google image result

Google image results specifically bring photos and pictures relevant to the search. it is not necessary to mention the word IMAGE, you just need to search something, and then after the result page appeared, change to the images. 

TIP: In SEO marketing, it is important to use Alternative image text in every picture or photo that you use, which is a great help for your search results ranking

Google shopping results

This is a useful thing for an E-commerce website or a local business. With right uploading your product information, with pictures, alt texts, labels, using a light loading website, and precise price, along with a simple and brief URL and meta description that Google easily understands. 

Then if you sell socks, you can ensure that your product will be visible locally and your sale is guaranteed. 

Here is a picture of Google shopping results:

Google shopping result

twitter/linkedin/facebook results

These sort of results usually comes with searching about a company, a celebrity or a normal; person that you are looking for information about!! seems a bit freaky!!, but people do it a lot!!

Apart from the part of usage, you can search for a person's social account and follow him or her, or a company on social media. 

Look at the picture below:

twitter results

the last one

What is Google my business?

If your business has a location, office, or warehouse that you would like to have it on Google map, which would appear on Google Local packs, you should register your business on that. Google actually helps your business to be found via searches. the registration is easy and after a maximum of 10 working days, you will receive a letter indicating that your business is registered on google.

I hope this blog has something useful for you and deserves the time that you spent on it. Digital marketing is a seriously difficult and mind-blowing job, but if you are an multi-functional person, you would proud yourself in it because no company can survive without an acknowledged and responsible Digital marketer.