SOUL WRITER

  In the General matter, when we talk about the year 2020, we are actually talking about the future that we imagined, read in books, or watched in Psy-fi movies. After global lockdown due to the COVID-19 pandemic, everything changed, and this catastrophic incident which is still with us, put the effect on every aspect of human life, in particular, it reshaped, modified and definitely evolved Digital Marketing. From 2019, consumer behavior was changing, the pattern was smooth. Hereby, after the Covid-19, people as we know our buyers, totally differed and the way that Digital marketers have to interact also did. By the way, this Virus is not the only purpose that leads to these trends. It rather is the digital Darwinism (constant evolution of Digital marketing) that makes most of the changes. This article discusses the most important trends on Digital marketing world and we hope that it delivers a thorough insight for the reader.   1)     Social media mark...

Nowadays, social media marketing has become an important part of Digital marketing strategy, and each company or entrepreneur for expanding the online presence participates in this medium. Among all social media platforms, LinkedIn has a different structure.  While all the social media platforms are established for casual communication, LinkedIn was designed and programmed specifically for business purposes and connecting the employers to the employees and vise versa.  Linkedin so far has more than 600 million subscribers and despite its nature, it has been the most successful platform for business. Here in this blog, we intend to introduce the steps that need to take for growing your Linkedin business page. 1. Define your target customers Undoubtedly, identifying the target customers are the first and foremost step for each business to succeed. You as a digital marketer have to know your audiences and comprehend their lifestyle or the ways they do business. Mor...

In a General tone, Search engine Result Pages, or SERPs. is a result page that comes ahead of a search query after you as a user intent to search something. Your search would include searching for a location, such as a park or a restaurant, a certain person, the recipe of traditional cuisine, or anything that pops in your mind. After a while of regularly searching, you will find out that various results come up. Actually, google search engine algorithm, is massively complicated and it uses more than 200 factors to illustrate something as a result of a user in SERPs. How SERPs is related to SEO? It can be said that being appeared in the search result, means you are visible on the Internet, and without correct and smart SEO on your website, this will be impossible. Google search engine by analyzing various features on a particular website, determines whether your website deserves to be in SERPs or no. Some of these features are: Your website loading rate inbound links Outbou...

In General, digital marketing is already taking place in the traditional way of marketing. Each day a new marketing method is introduced to the market or software is launched that makes everything easy. In terms of Inbound Marketing , the process that you make a stranger to your promoter is goes through three stages, Attract, Engage, Delight. As the giant of Inbound marketing, HubSpot interprets that. For performing these three stages in the correct way, you need to, first of all, be aware of your company's buyer persona. What is ''Buyer Persona"? The phrase " buyer persona " refers to all features and personalities that your potential customers might have. You can have your company's buyer persona via various applications, or simply by having surveys online or via Telephone. Once you have that, you as a digital marketer should know the buyer journey. What is "buyer's Journey"? The phrase " buyer journey " refers to t...

The world as we know is filled with advertising content. From our very morning, we are encountered by numerous of advertising posts on our cellphones, in the newspaper that we read, on TV, into the Cinema, and generally, everywhere that we go, and turn our head, we see something that seeking for our attention. The reality is that now everybody is target audiences and everybody is an advertiser. The advertising job is a highly growing field and for every job position, there are a huge number of job seekers waiting to get hired. What this is telling us is that the field of advertising is greatly competitive and there are lots of experts who are graduated and have a good portfolio and still looking for a job. What job categories are in advertising? The advertising field has a broad job category, and each advertising agency either owns a lot number of people working in different positions with different tasks, that are in some way correlated together, to reach the best result w...

In the world of Marketing, there are numerous names and phrases that marketers, whether usual or digital ones are using on their routine working days. They also invent the new kind of words to fill a void and make the communication and comprehension between their colleagues way simpler, or sometimes for just showing off their experience. By the way, the notion of "inbound marketing" and "outbound marketing are two of the keywords that separate the Marketing principles and belongs to two definitely different worlds. What is Outbound Marketing ? Outbound marketing refers to the traditional sort of marketing that has been in centuries. Imagine that in the 119th century, business persons and merchants were publishing the advertising papers to be used to inform their customers and having a kind of brand awareness. In the 20th century, by the invention of Radio and TV, the outbound marketing stepped further and the motion pictures helped marketers to distribute thei...