step by step marketing on facebook. (part 2)

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facebook Marketing facebook ads/adsmarket


Now that you have had your Facebook Page ready to go, let's talk about Promotion on Facebook.
Facebook ads it's from my personal perspective the best and the most efficient way of paid marketing available. It gives you full access and control over what you want to have, what is your intention for running an ad, who are your target customers, what would be the best campaign and things like that.

Here We are going to come with step by step passageway to teach you how to advertising on Facebook.

How to start?

Let say that you are in your beginning steps and you have some posts and something around 70 followers now. the best thing to do right now is brand awareness. So how do this?
First of all, any post that you share on your page, Facebook suggests you do the boost or promotion, I mean that a bottom link appears under the post and you can do the advertising in the fastest way possible.

It might be a good way, but many Facebook advertisers(include me) suggest that it's not efficient and you just waste your money on that. Instead of doing it, you better to reach to the top of your page and click on More section.
fqacebook advertising Adsmarket

Then you click on the Ad center button and this page comes ahead:

facebook advertising Digital marketing AdsMarket












Alright, here you can check your latest activities on Your ads. For start, In the Tools section, click on the Audience and choose your audiences. Your audience are those that you would like to connect and let them know your business.
facebook marketing adsmarket




















Here you can choose the country, the region, the things they like, their job, their marital status, their preferences in hobbies, their education, and ets.

Note: pay attention to the gauge below the page, the pointer has to incline on the right side, more between the green section and the yellow is the best.

Once you have done this part, save and come back to the previous page and click on the
CREATE AD button. Then a page will be open and you can choose what you need for advertising.













Ok, as you can see in the picture above, you can choose the request by firstly knowing what is your expectation. If for example, you want to just promote a post, then easily click on the Boost a Post.
In the middle, you can see the option of Promote your Page, on the left side is Get more website visits, and on the bottom, Get more leads.

Now let's talk about that which one is specified for what purpose.


Boost a post

If you choose Boost a post, The facebook promotion, after asking you to do some changes and adjustments, start to distribute your post in a large number of accounts depend on your audiences, and the budget you allocate. This is the fastest way to announce a discount on your page and let your audiences know that. Remember that you can link your website or your blog and direct your customer to the webpage for purchasing or doing any activity.


Promote your Page

This one is for receiving as many followers as your budget gets you. You can design a video, a picture, or just leave your Facebook cover page to be shared. This is the ideal one for your page if you want to grow your page soon.

Note: pay attention to the location, and many adjustments, and your expectations. You need to keep your page public and fill it with some posts because it might that your customers visit your page but due to the emptiness, leave it be.

Get more website Visitor

This one is for those who are looking to increase the website traffic. The ad will be distributed along with the website link and let people visit your page. Same to the previous one, your website should be quite complete and have at least 10 blogs and filled with information about your products 
or services.

Get more leads

 This one literally is my favorite one. Using this ad is a bit complicated because you are going to receive the customers' information. For this ad, besides designing a poster or video, which has to be attractive enough that encourage your potential customers to click.

Once they clicked, they 'll be redirected to a page in your Facebook for answering some questions in advance of receiving a call from you or downloading a Beta version of an application, or something else. The Facebook before initiating the ad will ask you to add privacy policy on your webpage, which you can download that and add to your webpage.

The advantage of this post is that if you execute it smart and regularly, you can depend on that your business would have ongoing leads that these leads will give you more and more customers.

Continues

In case of having any question, leave a massage in your chatbot on the right side of the page.

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